Margarine is one of the most contested food products in recent decades. Becel is no exception. The health situation backed by science has been strongly questioned.
Shared posts on social media where margarine is described as a “poison” and butter a natural fat, has become a truth among many people. Despite the recommendations of the Food Administration about using margarine, and specifically Becel, the consumer has boycotted the brand. As a result, Becel’s sales broke out. Just in the last two years, the market has lost -1.7% in sales.